Filling the airwaves of Mix 94.5 and 6PR will be three advertisements featuring some of the threats and disgusting language Members sent us earlier this year.
The content has been recorded in an unusual way, so that the threats really get to the heart of the listener.
The campaign also features an online petition that we will present to local Members of Parliament. The petition calls for compensation for officers who are medically retired, to ensure they are not left on the scrap heap after they are forced to leave WA Police.
Any one of us can be seriously injured or sustain a debilitating injury on the job, at any time, so it is imperative that this protective legislation is introduced.
The second phase of the campaign will run right up until Annual Conference to ensure the public and politicians know just how tough it is to be a police officer.
Annual Conference will also feature another major ‘activation’ similar to our hugely successful Crackhouse video.
We can’t wait for you to hear these advertisements and see the activation in November.
In the meantime, listen out for our advertisements on these radio stations and don’t forget to share the online petition with your family and friends to maximise our reach.
The petition is available online.
Llisten to the advertisements on our soundcloud.